Toni Harp

Holistic Campaigns
That Win

With a targeted and fully-integrated digital effort, MSC helped Toni Harp obtain a resounding victory in the New Haven Mayor primary race, eventually leading to her victory in the general election. This effort was anchored by a microsite that utilized education-themed designs and highlighted Toni Harp’s credentials and plan. This microsite was complemented by direct ad placements, generating over 903,000 geo-targeted impressions over 10 days.