Elijah Cummings Youth Program
Building the Next Generation
ECYP provides fellowships to promising Maryland teens, with the aim of fostering cross-cultural understanding. The youth attend workshops on leadership, diversity, and conflict resolution, perform community service, and ultimately visit Israel to meet teens from around the world. To help increase their engagement rate, we designed two printed materials with very different audiences: one aimed at recruiting Baltimore teens, and another to communicate the organization’s mission to potential donors.