PEN/Faulkner Foundation

Connecting Readers
with Authors

The PEN/Faulkner Foundation brings an impressive group of distinguished writers to DC each year for its Reading Series. Our challenge: how to promote this program in a fresh but recognizable way. We decided to rethink the previous brochure format altogether, and developed a self-mailing container with a series of postcards—which readers could sort, share, or stick on their refrigerators.