Obama for America
Sealing the President’s
re-election in the largest
Dylan Sumner was proud to lead President Obama’s Florida direct mail campaign in both 2012 and 2008.
In 2012, early polling showed that Florida would be one of the tightest contests in the country, and winning it would all but seal the President’s re-election.
Precise targeting was required to micro-target, persuade and turn out voters in an increasingly polarized electorate. Dylan Sumner and the Obama analytics team worked together to develop a sophisticated strategy with several unique mailing universes. Then, members of the Mack-Sumner design and production teams went to work creating and producing hundreds of thousands of effective mail pieces that got the job done.